Natasha Schull

Associate Professor

Massachusetts Institute of Technology

Natasha Dow Schüll is a cultural anthropologist and associate professor at MIT’s Program in Science, Technology, and Society. She graduated Summa Cum Laude from UC Berkeley’s Department of Anthropology in 1993 and returned to receive her PhD in 2003. Schüll held postdoctoral positions as a Robert Wood Johnson Health and Society Scholar at Columbia University’s Institute for Social and Economic Research and Policy, and as a fellow at NYU’s International Center for Advanced Studies. She joined MIT’s faculty in Fall 2007. Her research has been supported by the National Science Foundation, the Alfred P. Sloan Foundation, the Woodrow Wilson Foundation, and the Robert Wood Johnson Foundation, among other sources.

Schüll’s recent book, Addiction by Design: Machine Gambling in Las Vegas (Princeton University Press 2012), draws on extended research among compulsive gamblers and the designers of the slot machines they play to explore the relationship between technology design and the experience of addiction. Her research has also explored the field of Neuroeconomics (as co-PI, with Caitlin Zaloom of NYU, on a three year NSF grant). Her current, ongoing research concerns the rise of digital self-tracking technologies and self-quantification practices.